Every Experience Matters
DIGITAL INNOVATION SOLUTIONS
“to make a difference to customer engagement and
Patient identification, data capture and activation”
Every Experience Matters
Our overarching proposition
Integrated people and digital technology-based solutions
Bionical Promise
We make personalised customer
experiences possible
Bionical Solutions
Delivered through the optimal blend of
human interactions and technology
Bionical Vision
To transform and optimise the experience
of HCPs & patients to improve outcomes
for all stakeholders
Strategy, insights, channel, content & tools, measurement
Multichannel Digital Clinical
Every Experience Matters
Our Global, regional and USA services…
•Multi-channel consulting service
•Strategic guidance
•Brand planning workshops
•Best practice guidance
•Multichannel outsourced headcount
•Remote, hybrid and field roles across
commercial and medical
•MED Select Engagement platform to co-create
personalised patient education materials
between representatives and HCPs (Veeva
integrated solution)
•HCP brand and disease content
•interactive Detail Aid (iDA)
•Veeva Approved E-mail (VAE)
•HCP Portals and Websites
•Bespoke Health Tech Software Solutions
•UX expertise & consulting
•Patient - Portals, Websites & Apps
•Digital Asset Insight & Development
•HCP & Patient Persona & Patient journey
Mapping
•HCP brand and disease content
•interactive Detail Aid (iDA)
•Veeva Approved E-mail (VAE)
•HCP Portals and Websites
•‘Customised’ Channel Content
•MED Select Engagement platform (self-serve)
HCP portal/integrated chatbot application
•Face to Face / Virtual and Remote nurse led
services
•In and close to home support
•Community and Hospital based services
•HCP, patient and carer education
•Environmental, Service Design, Disease
Area, Device
•Patient Support Programmes
•Adherence and Persistence / Behaviour
modification / Holistic support
•In-Clinic nurse services
•Audit / Patient identification / Clinical
support / Clinical mentorship
•Integrated use of health technology
•Full analytics and live reporting (RWE)
MULTICHANNEL OPERATIONS CLINICAL OPERATIONSDIGITAL TECH SOLUTIONS
Every Experience Matters
SUPPORTING DIGITAL TRANSFORMATION
Engagement, Education and Experience
Every Experience Matters
The Digital Transformation
We help to improve patient outcomes with innovative solutions that enhance
engagement and drive behavior change.
COVID-19 has sped up the digital
transformation and how companies will
engage and communicate with HCPs,
Patients, and Caregivers, and how those
stakeholders will engage with each other to
improve healthcare
Bionical Solutions has been supporting this
transformation by providing award winning
digital engagement platforms and
solutions to most major pharmaceutical
companies for over 15 years.
INNOVATIVE PLATFORMS
Our proprietary engagement platforms are
more relevant now than ever before in the
omnichannel setting
These platforms allows personalised,
customised and regionalized engagement that
increase HCP experience and enhance
communication between the Rep/MSLs and the
HCP, the HCP and the Patient, ultimately
connecting the brand to drive better patient
outcomes
CUSTOMISED SOLUTIONS
Our expertise in developing customised
solutions that better support the HCP and
patient decision-making interaction and data
capture
These solutions enhance the HCP patient
engagement and to ultimately lead to drive
behavior change and promote positive health
outcomes that can be measured
Every Experience Matters
Our breadth of digital services
Delivering Insight driven personalised & customised solutions
•Digital Strategy and
Insight Consultancy
•Facilitation of
workshops
•Ad board participation
CONSULTING
SERVICES
•Medical Writers
•Health Educators
•Nurses
•Behavioural
Psychologists
CONTENT
•Medical Illustrators
•Medical Animators
•Creative Designers
CREATIVE
•Insight Specialists
•Digital Programmers
•Data Analytics
•UX Design experts
•QA/QC Testers
DIGITAL
•Dedicated to client
needs
•Certified in MLR
processes
ACCOUNT
MANAGEMENT
Multi-country, multi-language capability
Data Security and Protections (DSP) Toolkit compliant
ISO 9001 and 27001 accredited
Every Experience Matters
The Digital Transformation
Focused on unique digital solutions that increase engagement through
personalisation and that provide better patient support
Innovative Engagement
Platforms and Solutions
Customised Solutions for HCP & Patient
Decision support and data capture
Every Experience Matters
Aster Awards Patient Education Category
Patient Education Series
Pharmaceutical Education Category
GOLD
SILVER
AVA Digital Awards Digital Marketing: Interactive Brand Experience
GOLD
Communicator Awards Mobile –General –Health & Wellness
Best User Interface for Mobile Apps
Marketing –Health & Wellness for Interactive Marketing
Best Structure & Navigation for Interactive Marketing
GOLD
SILVER
Hermes Creative Awards Strategic Programs: Interactive Brand Experience
Interactive Media: Mobile & Web-Based Technology
GOLD
MarCom Awards HCP Rep Engagement
Personalized Patient Adherence Education
HCP Rep Engagement
Customized Patient Education
GOLD
SILVER
2019
Top Innovative
Product
PM360
2020
Most Innovative
Company Supporting
Pharma
Every Experience Matters
Working with
BRAND Product BRAND Product BRAND Product BRAND Product
COMPANY LOGO HERE
CHANGE BACKGROUND COLOUR TO MATCH COMPANY BRAND
See following slides for examples.
Ensure any images within devices are layered behind the device
and not distorted. Please contact design for any assistance.
Every Experience Matters
Working with AstraZeneca
MOVANTIK MED Select BENRA MED Select DIABETES MED Select HYPERKALAEMIA MED Select
AZ Asthma Resource Center
Every Experience Matters
SPRVATO MED Select TREMFYA MED Select TREMFYA KOL Select Janssen Oncology
RA indication - Bionical developed scripts,
filmed KOL’s, and developed platform.
Dermatology Indication Bionical
developed scripts, filmed KOL’s, and
developed platform.
Oncology Franchise Custom Platform that
will empower an HCP to customize patient
education for patients before, during, or
after a Telehealth Visit.
The output will be a custom website
delivered for each individual patient.
Working with Janssen
Every Experience Matters
TRESIBA MED Select VICTOZA MED Select MED Select
Saxenda Congress and Rep/HCP
MED Select
‘Rethink Obesity’ Congress
OZEMPIC MED Select
Working with Novo Nordisk
Every Experience Matters
PREVNAR MED Select HEMOPHILIA MED Select TRUMENBA MED Select ELIQUIS MED Select
EUCRISA MED Select
Working with Pfizer
Every Experience Matters
LIBTAYO MED Select SARCLISA MED Select ONCOLOGY Patient Portal MENACTRA MED Select
REGENERON MED Select PEDIATRICS MED Select
Working with Sanofi
Every Experience Matters
CRYSVITA MED Select FAMILIAL Mapping
Working with Kyowa Kirin
Every Experience Matters
FRANCHISE MED Select MS MED Select
Working with Biogen
Every Experience Matters
DIABETES MED Select JARDIANCE Enrolment
Working with Boehringer Ingelheim
Every Experience Matters
What do our customers want from Pharma?
HCPs want digital, patient centric, personalised, educational solutions that
help them and their patients (Accenture’s study is just one example of many)
Every Experience Matters
BIONICAL’S ENGAGEMENT SUITE
Every Experience Matters
What is MED Select?
FIELD REMOTE ONLINE
To give it a try click on our demo link here. Code: bionicaltest
Or to view the video click here
Provides patients with personalised material that will
enhance confidence in understanding their disease
and treatment
Facilitates discussions between the HCP & Patient with
tailored patient education
MED Select is an interactive digital solution that can
be developed for use via CRM, online & iOS.
Developed for Customer facing teams, HCPs & Patients
Every Experience Matters
How does MED Select work?
EXPERIENCE (ACCESS)ENGAGEMENT EDUCATION
MED Select allows the Rep and HCP to co-
create patient resources together,
engaging the HCP and Rep in conversations
about the condition, product, and other
important topics
Resources are sent digitally to HCPs to use
with their patients in in clinic or during
telemedicine patient visits via email (or
printed and delivered directly to Reps or
HCPs).
MED Select helps reps increase the HCP
customer experience and continue to gain
access virtually or live by providing a
valuable engagement platform that gives
them patient resources for their patients
(the platform is also used within a Portal
and at Virtual/Live Congresses)
Every Experience Matters
Why MED Select?
Improve CALL QUALITY, creating meaningful dialogue, enabling deeper
understanding of your customers needs, behaviours and motivations
“And maximising the likelihood of focused content driven conversations”
Enhance PATIENT ACTIVATION by enabling and empowering your
customers to deliver personalised conversations with patients
“Building clarity and confidence amongst patients”
Enhance CUSTOMER EXPERIENCE, perceived value and ownership through
the co-creation of customised materials for their different patient types
“Giving the customer something they really value”
Every Experience Matters
Why MED Select?
MED Select has been
deployed by over 30
Pharmaceutical Companies
between 2016 –2020
The platform is currently
being used by 12 of the top
20 Pharma companies
BY MANUFACTURER
The platform has been
deployed for 57
Pharmaceutical brands
between 2016 –2020
The platform has supported
over 70 therapeutic areas
BY BRAND
Over 14,000
Pharmaceutical
Representatives have had
access to MED Select since
2016
MED Select is currently
being used by 4,900
Pharmaceutical Sales Reps
and CNE’s
SALES REPS
MED Select has provided
nearly 225,000 engagement
opportunities between
Sales Reps and HCP’s
between 2016 –2020.
The platform has produced
and delivered marketing
resources for over 2 Million
patients between 2016 –
2020.
ENGAGEMENTS
Every Experience Matters
What is KOL Select?
The KOL Select solution empowers the HCP to choose
the topics relevant to them, delivered by the KOLs they
want to hear from most.
KOL Select Video can feature Local and National KOLs, and is often used
to communicate key clinical information, or as a follow up to speaker
programs.
The final deliverables are high science video vignettes, featuring local,
regional and national thought leaders that can be shown in a live detail
or sent to the HCP by the Reps /MSLs through customized emails.
FIELD REMOTE ONLINE
Every Experience Matters
How does KOL Select work?
Rep customises an email
to the HCP to instantly
send the video
Rep Shows Video
In Live Detail for personal
promotion (live 1:1 and
group meetings)
Company and Bionical
collaborate to chooses topic
and initial set of National and
regional KOLs.
Local regional teams can add
Local KOLs in different phases
Local Rep or MSL choose
topic(s) and a Local, regional
or National KOL(s)
Emailed KOL Video –
Includes Reps picture
and Contact Info
OR
* All Analytics Captured. HCP can also view all video content when
housed on a microsite, and driven there through other traffic drivers
Every Experience Matters
What is MED Profiler?
This MED Profiler interactive solution enables the Rep to
work with the HCP to review and discuss potential
patients that are appropriate for your product
This engagement solution enables the Rep to work with the HCP to review
and/or build patient profiles that can be based on your Trial Inclusion
criteria, so that results for all combinations could be “Your patient may be
a candidate for XYZ Brand”
The solutions include various links to other resources, calls-to-action, etc.
A final deliverable is a Rep triggered email is sent to the HCP after the
engagement to reinforce the discussion and the patient profile that the
HCP just built.
FIELD REMOTE ONLINE
Every Experience Matters
How does MED Profiler work?
Rep and HCP work together to
review and / or build patient profiles
by selecting criteria. Educational
pop-ups help Rep detail as they go
A summary of the patient profile
info and criteria the HCP selected is
used by the Rep to reinforce how
and why your brand may be an
appropriate treatment for this
patient type
Rep-triggered email is automatically
sent to the HCP to reinforce the
discussion and the patient profile the
Rep and HCP just built. Email typically
includes additional calls-to-action
and links to other key online assets
(i.e. Branded site, Trial site, etc.)
Every Experience Matters
Analytics Dashboard
Number of users
User type
Time spent
Response to demographical
questions
Patient profile breakdown
Content modules used
Imagery association
Measures use and success at a local,
regional and national level
Find out which messages are resonating
in local markets and allow for future
geo-targeted precision marketing tactics
Monitor engagement time and utilisation
Make mid-program content changes
Access the dashboard 24/7
Every Experience Matters
Who we work with
Every Experience Matters
AZ Precision Initiative Risk Stratification
Severe Asthma Patient Screener, Profiler and Navigator
process.
Global resource developed for major pharmaceutical company provides
HCP’s with the tools they need to better diagnose, treat, and educate
patients with Severe Asthma.
Bionical worked with a large number of HCP advisors to develop the
resource, including:
•Patient Screener Tools
•HCP Navigator Tool
•HCP and Patient Education
•Guideline Navigation Tools
•In-Office Education
•Education and resources available on Web and Apps
https://az-airqscore-uat.azurewebsites.net
https://study-uat.theasthmaresourcecenter.com
https://uat.theasthmaresourcecenter.com
Every Experience Matters
Patient Identification mapping tool in rare diseases
Bespoke online tool created for HCPs to be used in
practice to map family trees and identify at-risk
family members.
Portal included to house patient support materials as added value
to the HCP
Insight gathered across three markets to ensure user adoption
within local working environments
User input throughout the development to enhance experience and
engagement
Developed and deployed to >35 countries to date
Training material and supporting HCP documentation designed and
implemented by Bionical
Every Experience Matters
Clinical Study Patient Education
Medical Affairs Led Clinical Trial Initiative
Content Engagement program to drive awareness,
education, enrolment, activation content for a global
paediatric trial
•for patients, caregivers and site staff
•patient videos, online web content, presentations
and ‘paper’ communications
Every Experience Matters
Bionical’s Health Suite
Bionical support Clinical Teams with NHS decision
support, data capture and patient referral tools
through digital applications
Providing software to >170 NHS and Public Health organisations
to manage patient data, referrals and flows
Over 1.2 million patients across our QuitManager tool to support
smoking cessation
iOS and android solutions enabling data capture by multiple
users cross-platform for real-time reporting & tracking
Referral
created in
existing EPR
system
NRS processes
and allocates
based on
postcode + rules
Referral
delivered to
patient’s local
service
Every Experience Matters
MED Select UAT examples
BI DIABETES MED Select SANOFI LIBTAYO MED Select SANOFI SARCLISA MED Select KKI CRYSVITA MED Select
bi-diabetes-uk-uat.medselect.online medselect-sanofi-libtayo-uat.azurewebsites.net medselect-sanofi-sarclisa-uat.azurewebsites.net medselect-kki-uat.azurewebsites.net
PASSWORD: TU5287
Every Experience Matters
Customised Patient ID/Decision capture UAT examples
AZ Digital AIRQ AZ Digital AIRQ (ES) AZ AIRQ Score AZ Public Asthma Resource Center
airq-uat.theasthmaresourcecenter.com az-airq-12m-es-uat.azurewebsites.net az-airqscore-uat.azurewebsites.net uat.theasthmaresourcecenter.com
AZ Study Asthma Resource Center
study-uat.theasthmaresourcecenter.com
Every Experience Matters
MED Select –Therapeutic areas
AFIB
Cholesterol
Hepatitis C
Neuroendocrine
Tumor
Rheumatoid Arthritis
Anemia
Constipation
Hepatocellular Carcinoma
Neurology
Sarcoidosis
Antidepressant
COPD
Hypertension
NSCLC
Sleep Disorder
Arthritis
Dermatitis
Immune Thrombocytopenia
Oncology
Ulcerative Colitis
Asthma
Diabetes
Infections
Opthalmology
Vaccines
–Adult
Atopic Dermatitis
Endocrinology
Kidney Cancer
Opioid Induced Constipation
Vaccines
–Child
Audiology
Epilepsy
Men’s Health
Opioids
Weight Management
B12 Deficiency
Heart Disease
Meningococcal Disease
Pain Management
Women’s Health
Breast Cancer
Heart Failure
Mental Health
Pneumococcal Pneumonia
Cardiology
Hemophilia
Multiple Sclerosis
Renal Cell Carcinoma
Every Experience Matters
The in-built dashboard will provide deeper insight
on both HCP and Patient behaviour
Number of users
User type
Time spent
Response to demographical
questions
Patient profile breakdown
Content modules used
Imagery association
Linking to segmentation questions and
routes users travel through will provide
in-depth user insight. Insight that can
be fed back to Commercial and Clinical
teams to focus brand messaging and
Patient support at national, regional
and individual levels (where possible).
Content can be adapted and made
more interactive based on insight as
the programme progresses
Every Experience Matters
Proven results
US based MED Selects
Improve in-call quality Enhance Customer Experience Enhance patient activation
7.5
minutes
Rep-HCP engagement
time per call
(face to face)
12
minutes
Rep-HCP REMOTE
engagement time per call
vs. 6 minutes previously
%
of HCPs said they would be
more likely to engage with
reps offering MED Select
84%
%
26%
Increase in Rx
According to data from a
Recent MED Select program
Every Experience Matters
Feedback from Representatives
In the UK following the launch of a new MED Select program
I did my 1st MED Select mtg
this afternoon and all went really well.
The Customers were impressed and
Delighted to be able to customise their
own information.
We ordered print copy for Endoscopy and BCSc unit
as well as a PDF to be placed on the Hospital
intranet site for all to use when needed
2 more calls booked later this week
Many Thanks for this great tool
Regards
Just wanted to say how
well the meeting with Doncaster
Royal went today regarding the new
MED Select leaflets.
They really liked them and were delighted
to be able to use their own timings. It
was very quick and easy to use - I shared
my screen via MS Teams.
Thank you to everyone who has continued
to support this project - it’s a
great asset to us.
Every Experience Matters
Established history that continues to evolve
US launched in
2009 >200
Programs
>30
Therapy Areas
>30,000
Representatives 15
Languages
2019
EU
deployment
15
Programs
6
Therapy Areas
Every Experience Matters
Established history that continues to evolve
US launched in
2009 >200
Programs
>30
Therapy areas
>30,000
Representatives 15
Languages
2019
EU
deployment
15
Programs
6
Therapy Areas
